Cherkizovo is a leading agro-industrial group and major meat producer, known for its vertically integrated structure and diverse portfolio of high-quality consumer food brands.
Cherkizovo is a leading agro-industrial group and major meat producer, known for its vertically integrated structure and diverse portfolio of high-quality consumer food brands.
We bypassed traditional advertising spots in favor of a deep content integration into the hit reality show "Survive in Dubai," creating a seamless thematic link between the show's location and the brand's identity.
Identified "Survive in Dubai" as the ideal vessel due to its "picturesque eastern locations" and massive viewership, selecting Laysan Utyasheva as the brand ambassador.
Laysan Utyasheva articulated the brand's advantages organically within the show, supported by dynamic visual overlays during key Unique Selling Proposition (USP) moments.
