Zipkin real estate case by Igronik

Client

Client overview

ZipKin is a London-based real estate agency established in 2019, specializing in the premium residential new-build segment of the London market.

Industry

Real Estate / Luxury Development

Services

Performance Marketing, Audience Segmentation, Social Advertising

Duration

Campaign Sprint

Year

2021

The Challenge

Goals

Despite a strong portfolio, the agency faced a critical bottleneck with a noticeable deceleration in sales velocity for premium inventory.

Revitalize Sales Momentum
Reverse the trend of slowing sales transactions.

Maximize Asset Value
Ensure the movement of high-value inventory (£1M+ range).

Optimize Acquisition
Identify and convert the most responsive audience segments

Solution

Strategy

Granular Segmentation & High-Intent Targeting

We deployed a precision-based strategy focused on deep audience segmentation to isolate high-conversion prospects, paired with a visual-heavy social advertising push.

Phase 1. Data-Driven Segmentation

Analyzed audience data to identify and isolate specific demographic clusters with the highest propensity to purchase.

Phase 2. Targeted Distribution

Launched a Facebook advertising campaign testing high-end creative assets against identified "winner" segments.

Phase 3. Asset Specificity

Shifted from general branding to the direct promotion of specific, high-value real estate objects to drive qualified interest.

Audience Modeling

Rigorous testing of demographic segments to uncover hidden conversion pockets.

Creative Strategy

Development of premium visual creatives showcasing specific new-build developments.

Conversion Optimization

Continuous refinement of ad delivery based on real-time engagement data.

Results

Measurable impact

The campaign successfully unlocked a surge in high-value transactions, validating the segmentation strategy.

Verified sales

£15M

Total Gross Sales Value generated

100%

Successfully reversed sales slowdown

Months to first results

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Zipkin Real Estate

Strategy

Phase 1. Data-Driven Segmentation

Phase 2. Targeted Distribution

Phase 3. Asset Specificity

Audience Modeling

Creative Strategy

Conversion Optimization

Barratt London Real Estate

Have a project in mind? Let’s talk

Zipkin Real Estate

Strategy

Phase 1. Data-Driven Segmentation

Phase 2. Targeted Distribution

Phase 3. Asset Specificity

Audience Modeling

Creative Strategy

Conversion Optimization

Barratt London Real Estate

Have a project in mind? Let’s talk

Have a project in mind? Let’s talk