Damac Case Study

Damac Properties is a premier luxury real estate developer at the forefront of the Middle East’s luxury living sector, delivering iconic residential, commercial, and leisure properties across the region.

Client

Damac Case Study | High-Yield Lead Generation Ecosystem

Industry

Luxury Real Estate Development

Services

Paid Advertising (PPC & Social), Conversion Rate Optimization (CRO), Landing Page Development

Duration

6 Months (Ongoing Optimization)

Year

2025

The Challenge

GOALS

Damac needed to combat rising digital advertising costs in the hyper-competitive Dubai market while significantly scaling the volume of sales-qualified leads for their new off-plan developments.

Improve Lead Quality

Filter out low-intent traffic to ensure the sales team focused only on high-net-worth prospects.

Reduce CPL

Lower the Cost Per Lead (CPL) which had inflated due to aggressive market competition on primary ad networks.

Maximize Conversion

Overcome sub-optimal conversion rates on existing generic project pages.

Solution

Full-Funnel Performance Marketing Engine

We moved away from broad-brush advertising, implementing a precision-engineered acquisition funnel. This connected hyper-targeted paid media campaigns directly to bespoke, high-conversion landing pages designed for specific investor profiles.

Phase 1 — Asset Development & CRO

Created a suite of persuasive, mobile-first landing pages dedicated to individual luxury towers, utilizing behavioral psychology triggers and simplified capture forms.

Phase 2 — Traffic Activation & Scale

Launched segmented paid ad campaigns (Google Search for high intent, Meta/LinkedIn for demographic targeting), utilizing rigorous A/B testing to refine messaging real-time.

Conversion-Centric Design

Landing pages featured immersive virtual tours, clear ROI value propositions, and friction-free lead capture mechanisms.

Granular Audience Segmentation

Targeting High-Net-Worth Individuals (HNWI) and international investors based on liquidity markers and investment intent signals.

Dynamic Retargeting

Implemented a multi-touchpoint strategy to re-engage site visitors with tailored creative based on the specific properties they viewed.

Results

Successfully restructured the digital acquisition pipeline, delivering record lead volumes at significantly lower costs directly into the sales CRM.

+185%

Growth in Qualified Leads (Quarter over Quarter)

42%

Decrease in overall Cost Per Lead (CPL)

12.5%

Average Landing Page Conversion Rate (up from 3%)

Contact

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Damac Case Study

Conversion-Centric Design

Granular Audience Segmentation

Dynamic Retargeting

ZIPKIN REAL ESTATE

LATIFAH: INTEGRATION INTO THE TV SHOW

Have a project in mind? Let’s talk

Damac Case Study

Conversion-Centric Design

Granular Audience Segmentation

Dynamic Retargeting

ZIPKIN REAL ESTATE

LATIFAH: INTEGRATION INTO THE TV SHOW

Have a project in mind? Let’s talk

Have a project in mind? Let’s talk